Problem: Revenue is down. The economy is in a slump. And, it’s likely to
continue or get worse before it gets better.
Fact: You still need to compete. You need
to deliver value to advertisers so you can garner your share of what dwindling ad revenue
remains. You need maximum bang from your buck in every aspect of your operation; including music
& market research.
Solution: ComQuest Callout. The days of indulging in out-of-house
callout research are over. It’s time to seize control of your station’s callout research, maximize
your efficiency, and position yourself to first survive, and then to thrive once growth
returns to the broadcast sector.
ComQuest has been the world’s leader in callout research software since 1994.
Virtually every major broadcast group in the U.S. --- as well as dozens more around the world --- depend on the
control, accuracy, flexibility and efficiency that only ComQuest offers. ComQuest’s in-house callout and Internet
software help stations collect the most accurate weekly music & perceptual research data from their listeners.
Our turnkey system makes it easy and affordable for stations to deploy their own callout research --- in-house
--- without the traditional headaches and hassles.
Arbitron's Personal People Meter (PPM) is a reality. Are you ready to thrive in a PPM-world?
ComQuest has the tools to help your station maximize PPM exposure through proven callout and
perceptual strategies. Call us today to discuss opportunities for your station to grow
and prosper with this new technology!
ComQuest's IVR (Interactive Voice Response) products utilize live, local Interviewers to
screen and recruit qualified respondents --- and then hand-off the tedious and time-consuming
task of collecting song scores from respondents to the IVR system. This improves
accuracy and efficiency (lowering your research costs), and virtually eliminates order and
interviewer bias --- unwanted by-products of all other non-IVR callout systems.
Check out what clients have to say!
In addition to our leading-edge in-house callout systems, ComQuest has been
in the forefront of on-line Internet music & perceptual testing. We've learned what works --- and what
doesn't work --- and currently have some of the highest-rated stations in most of the largest U.S. cities using
the NetQuest Internet product as an early indicator for Familiarity and Burn with their audience.
As we begin our 16th year, ComQuest is proud to announce that well over 175-million songs scores have been
collected by ComQuest & NetQuest systems around the world! Each month, ComQuest collects over one million new
song scores.
Turbulence Research is based on the premise that a certain percentage of all listeners in your market are always in
flux; they drift from station to station and are always available to be converted from P3 to P2 listeners; and indeed
at times even from P2 to P1 listener status. ComQuest is the leader and foremost developer of Turbulence Research
in the broadcast sector.
